Contrary to what many people may think, the Rolex Oyster is not a brand line. The term Oyster refers to a waterproof feature that put Rolex ahead of the pack in the luxury watch business. If there is a single feature that gave Rolex absolute advantage over its competitors, it must be the unveiling of the waterproof Oyster model. Much as it may not seem to be a big deal today, in the 1920’s a waterproof watch was a big dream. However in 1926, Hans Wilsdorf, a marketing genius and co-founder of the Rolex SA company broke the code and … Read More →
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